The journey of Oud, a fragrance treasure, begins with the ancient civilisations of the East, where its discovery and usage were woven into the fabric of daily life, rituals, and perfumery. Dating back thousands of years, the story of Oud is as rich and captivating as its aroma.

Discovery of Oud The earliest recorded mentions of oud date back to ancient Sanskrit texts from India, where it is referred to as "agarwood" or "agar." Legend has it that Oud was discovered when a lightning bolt struck an agarwood tree, causing it to become infected with a fungus. This infection led to the formation of the fragrant resinous wood that we now know as Oud.

Usage in Perfume From India, the knowledge of Oud's fragrant properties traveled along the ancient trade routes, including the famed Silk Road, reaching the Middle East and beyond. Oud quickly became prized for its rich, complex aroma and its ability to add depth and sophistication to perfumes.

Cultural and Ritual Significance In addition to its use in perfumery, Oud has deep cultural and ritual significance. In many cultures, Oud is believed to have spiritual properties and is used in religious ceremonies and rituals. Burning Oud as incense is believed to purify the air and create a sense of peace and tranquility.

Oud in Modern Times Today, Oud continues to be a highly prized and sought-after fragrance ingredient. Its rich, woody aroma is often used in luxury perfumes and incense blends, where it adds a touch of exoticism and sophistication. Oud's enduring popularity is a testament to its timeless appeal and its ability to evoke a sense of mystery and allure.

The story of Oud is a testament to the enduring power of fragrance to captivate our senses and connect us to the rich tapestry of human history. From its humble beginnings as a natural phenomenon to its status as a symbol of luxury and prestige, Oud continues to be a fragrance treasure that enchants and delights us to this very day.