In perfumery, aldehydes are a class of organic compounds that are used to create a wide range of fragrances. Aldehydes are characterised by a characteristic structure, which consists of a carbon atom double-bonded to an...

The fragrance of jasmine is composed of several volatile organic compounds (VOCs) that are responsible for its characteristic aroma. Some of the key chemical components of jasmine fragrance include:Jasminum Grandiflorum Aldehyde (JGA): A fragrant aldehyde...

This highly evocative and emotive flower, instantly recognisable yet deviously complex. Let's break it down. The fragrance of roses is composed of hundreds of volatile organic compounds (VOCs), which are responsible for their characteristic aroma....

Gourmand (Go), the edible note, our most recent addition to the disparate lexicon we call 'fragrance families'. One thing we can agree on is this 'edible' family is addictive, "it makes you hunger in all...

Explaining the ‘Chemistry of Oo’ fragrance table. We created the Oo chemistry table as a new and fresh lens on the often confusing world of fragrance.

What are Top, Middle & Base Notes? Ingredients can be classified based on our molecular weight. In this way, lighter ingredients will appear in a burst and quickly disappear.