Why smells elicit different emotions between people? This is the beauty of the art and science of olfaction. Strictly speaking, no aroma is bad (or good), but rather it is the emotive processing we give...

Chemicals....the name sounds so synthetic, so harsh. It conjures visions of mad (and often evil) Scientists working in their lair-come-labs almost always purched ontop of a cliff with lighting striking in cross-silhouette. But nature is...

The essence of smoke is mystical and evocative and is a fundamental human symbol that crosses all boundaries. The use of Oud oils, wood chips and bakhoors is ancient beyond memorialsince the time of the...

Eau what? Explaining the difference between Extrait, Eau de Parfum, Eau de Toilette, Eau de Cologne

Synaesthesia explained. Synaesthesia is a neurological condition where a blending of senses means that incoming sensory information intended for one sense may actually stimulate another sense or even several other senses.

When we think about how our senses work, we imagine them operating almost as individual agents however the reality is more complex. Our senses mingle together, offering a blended sensory explanation of our environment and...

Smell, its not something we talk about too often, well at least before the 'Rona, it was considered the ugly duckling of our senses, a distant mute cousin of our attention sucking senses of sight...

There are 1,000s of new fragrance launches every year. How do we keep up?

The Modern Nose. It is a sad fact that our modern civilization is causing deterioration and decay of our sense of smell. 

Why use alcohol inside perfume? First of all, its important to know that the alcohol we use is denatured. This means its not drinking alcohol.